Peltzman Effect: Sudden Rise in COVID Case

What is the term “Peltzman Effect”?

The word “Peltzman Effect” was named from Sam Peltzman, Professor emeritus at the Booth School of Business, University of Chicago.

The theory behind the “Peltzman Effect” says when safety measures are become mandated then people’s perception of risk decreases.

Is there any relation of the “Peltzman Effect” with a sudden increase in COVID-19 cases?

In the present scenario even after the invention of the COVID-19 vaccine the COVID patients graph is on high.

So as per the Peltzman Effect’ theory, those who had taken a shot of the COVID-19 vaccine gives them a sense of security of not being infected due to which the risk-taking behaviour of those increases.

Due to this, sudden changes in people’s behaviour and start ignoring the use of precautionary measures such as wearing masks, washing hands, social distancing etc. lead to a sharp increase in COVID-19 cases everywhere.   

As it is a known fact that vaccines do not give immediate protection against Infection or Death even then due to the “Peltzman Effect” the changes in behaviour lead to an increase in infected person graph.

How to Deal in such a scenario?

Public awareness is the biggest weapon in dealing with such scenarios. So below are the some of suggested measures for dealing with such a situation:-

  • Post vaccine counselling to those who had taken vaccine shot regarding time cycle to develop expected level of immunity level in them.
  • Awareness sessions could be through mobile caller tunes, TV/Radio advertisements, Posters or by any other effective medium by Public Health departments.
  • Vaccine immunity level cycle explanation to Public

Prone Ventilation: COVID-19 relation

What is the term “Prone Ventilation”?

The word “Prone Ventilation or Prone Position”  is the same and can be used interchangeably.

Prone Pose is also known as advasana in the Sanskrit language. 

To enter a prone pose, rest on the stomach with the forehead resting on the mat. The legs extend straight and the arms extend forward alongside the ears, palms down. In Yoga, this position is called Makarasana.

Prone Position is used for long for patients suffered from Acute Lung Injury(ALI) or Acute Respiratory Distress Syndrome(ARDS). A study with this position was performed with patients suffering from ARDS.

It results in a reduction in mortality rate from 32.8% in the supine group to 16% in the prone group.

The prone position helps in Improved Oxygenation and Ventilation mechanism with patients suffered from ARDS.

This is because the Heart and anterior lungs area are placed down against gravity to compress the larger posterior lungs.

The prone position is used for the treatment of patients suffering from ALI or ARDS had shown a beneficial effect on patients’ survival.

Below are the some of reasons for using and practising this Prone position:-

Firstly, It improves the Oxygen ventilation process in the lungs. 

Secondly, Better ventilation dorsal lung region

thirdly, Improvement in mortality

Relation between Prone Ventilation and COVID-19

In COVID-19, in severely affected patient’s suffering from ARDS, the oxygen level goes down where the mechanical ventilator is required in urgent to maintain oxygen level.

In such cases, medical practitioners decide to adopt the Prone Position for such patients instead of oxygen through mechanical Ventilation.  

Complications with Prone Position

  • Untrained Medical staff for this
  • Challenge for high obesity patients
  • Lack of required knowledge for this position
  • Challenge for patients having surgery or wounds in Chest or Lungs 

How to Plan for Prone Ventilation /Position

  • Check inclusion and contraindications
  • Under the supervision of trained medical staff
  • Keep informed and discuss first with patients caretakers
  • Presence of an adequate number of medical staff in case of applied on the patient

Benefits of Prone Position in YOGA

  • Improves Digestive systems
  • Increase Oxygen level in Lungs
  • Reduce anxiety, stress, and fatigue
  • Helps in controlling Blood Pressure Level

Cow Cuddling: New Buzzword In Wellness

Cow Cuddling therapy or Cow hugging therapy is the new buzzword in the wellness Industry.

Also, the word ‘Cow Cuddling’ is gaining popularity as more of a Wellness therapy trend presently.

The Cow is always worship in the Hindu religion. In Hinduism, having at home Cow are always considered auspicious.

There are also many benefits of having Cow in the home, from its Milk to its dung; there are scientifically proved benefits from all these.

Cow urine is also used in many Ayurvedic medicines.

The Cow is a very gentle, calm, and patience animal by nature. 

Now practice started to spend time with Cow rather than any other animal like horse or buffalo or a cat in the West. 

Cow Cuddling Therapy

Cow cuddling, as a practice, having interaction with its seekers and start spending time with them via brushing, petting, or heartfelt chats with the bovines.

It is similar to equine therapy, also known as the equine-assisted therapy model or EAP.

The cow is also friendly; it allows humans to get closer and personal by joining them on the ground and offering a warm embrace.

This cow cuddling therapy is also a pleasurable move for cattle themselves.


A 2007 study in the journal Applied Animal Behaviour Science states that cows show cues of deep relaxation, stretching out and allowing their ears to fall back when massaged in particular areas of their neck and upper back.

The Cow cuddling therapy, especially during the COVID-19 pandemic, showed miracle results on patients suffering from depression or anxiety feelings.

This therapy is increasingly in the West very fast, more as a Healing therapy for various illnesses of mental disorders and promotes positivity. 

The benefits accruing from cow hugging are for real, says Bengaluru-based psychiatrist Dr B Girish Chandra.

The feeling is akin to cuddling a toddler or pets at home. “A hug triggers the happy hormones oxytocin, serotonin, and dopamine, consequently reducing cortisol (the stress hormone), bringing down stress levels, anxiety, and the symptoms of depression,” says Dr Chandra.

Cow Cuddling Price

In the West, the charges for this therapy could be anything, say be as much as $75-80 an hour.

Whereas in India, this can be avail free of cost by spending time at Gaushalas or even today having Cow at most Indians. 

Cow Cuddling Center in India

Formally, The Kamdhenu Gowdham and Arogya Sansthan, an NGO, will open their cow cuddling centre in Tauru, Haryana, India.

The NGO, led by retired IAS officer and ex-Chairman of Animal Welfare Board of India (AWBI) SP Gupta.

Time to Awake

With gaining popularity and practising Cow Cuddling therapy, we hope that it should not become a commodity to be marketed and sold as Yoga in the West.

Also, we will take care of them more than worshipping and letting them out to graze plastic packets or bags in open or from dustbins.